Clear Story helps companies tell their best stories through user experience, visual design, copywriting and motion.
visuals | copywriting | animation
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Ketoship

Ketoship: Clean, Sophisticated & Simple

The Approach

I wanted to keep the design very light, open and clean - echoing the brand’s ethos and goals. I also made the food the focal point of the page as it was the most integral part of the company’s success.

The Opportunity

I was approached to render a new website design for Ketoship, which is a way of eating that develops a prolonged state of ‘ketosis’ to help you with our weight loss goals.

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Lessons Learned

The design was received very well, as the design echoed strong parallels with company goals.

The Design Process

This process was expedited, since I was providing the first pass at this brand and website - to see if the fit was accurate for both groups to work together.

Final Thoughts

When creating a lifestyle brand, whether it’s about food, exercise or building communities - design and photography play massive roles in how the customers perceive value.