Clear Story helps companies tell their best stories through user experience, visual design, copywriting and motion.
visuals | copywriting | animation
thumb-nail-400x520-jog-beat.png

JogBeat

JogBeat Promotional Website

The Approach

Time was dedicated to uncovering the motivations, aspirations and goals of the Sound Radix team for this project. After gather requirements, planning began and a proposal was quickly accepted.

The Opportunity

The business owners at Sound Radix approached me to help them design and build a website for their new application at called “JogBeat”, which helps runners pick music that moves to the beat of their running (leveraging beats-per-minute, or BPM).

The goal of this website is to articulate immediately that this is an app that helps you run better.

The goal of this website is to articulate immediately that this is an app that helps you run better.

Helping potential users understand how an app works should help give them a lift in conversions.

Helping potential users understand how an app works should help give them a lift in conversions.

I proposed integrating a social component to increase visibility across the web, giving visitors social proof of the app’s value.

I proposed integrating a social component to increase visibility across the web, giving visitors social proof of the app’s value.

The client wanted to integrate a QR component to help speed up installations.

The client wanted to integrate a QR component to help speed up installations.

I encouraged the client to include an FAQ so users would understand the value proposition.

I encouraged the client to include an FAQ so users would understand the value proposition.

jb-6.png

Lessons Learned

Since Sound Radix resides in Israel, solid communication over email and voice was key. Scheduling calls helped cover more detailed parts of the project, while email helped us move forward seamlessly with design, writing and annotations. Enterprise file sharing was also used to keep files up to date ready for production.

The Design Process

Drafts of the original design and copy were developed until the client was happy with the core direction. Soon after, high fidelity files were being produced and reviewed. The client was providing their own production services which meant delivering highly annotated files, along with the original creative, became key.

Final Thoughts

Working with a company in a different country (and timezone) was challenging, but due to our diligence and communication strategy, everything moved smoothly without any issues, and the client was very happy with the outcome.