Clear Story helps companies tell their best stories through user experience, visual design, copywriting and motion.
visuals | copywriting | animation
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CAKE Platform

CAKE Website Transfer & Hero Design

The Approach

Along with the marketing team, we took over the maintenance, support and graphic design/production from the existing agency while adding edits, blog posts and much needed traffic along the way. We developed workflows that helped CAKE publish content at rate 500% faster than the pervious team.

The Opportunity

I was contacted by CAKE to help bolster their marketing efforts and take responsibility for their existing website. The current site was designed and developed by a notable Australian Interactive firm, but they needed someone to work more intimately with them for their latest challenges.

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Lessons Learned

I had to tread carefully moving the responsibility away from the existing agency back to CAKE, documenting all of the conversations along the way. Thankfully, the existing agency complied with all of our requests which led to a seamless transition.

The Design Process

Re-establishing a new design process was key to the success of this endeavor. I worked very closely with the marketing team to document all protocols, production steps to ease the transfer of maintenance back to CAKE.

Final Thoughts

Though much of this content in this design was produced by the previous agency, I got to retool the homepage hero graphics, and also relocate some of the key elements on the page based on the customer’s requests and feedback. I also helped select the latest agency that worked on today’s design before leaving. I’d love to get the chance to work with CAKE again.

Along with the marketing team, I helped select the latest agency “Made by Grizzly” to redesign the website in 2014.

Along with the marketing team, I helped select the latest agency “Made by Grizzly” to redesign the website in 2014.